When the prototype Hypermotard was first shown at the 2005 Milan show it represented the creation of a new segment, one that bridged the gap between refined sportbikes and minimalist supermotards. But some at Ducati had reservations about the initial Hypermotard concept and were unsure if people were ready for such a motorcycle.
Despite those reservations, the project continued, driven by the belief in the upright and in-control riding position of a dirtbike, but not the harsh characteristics of its single cylinder engine. These confident few designed a bike that combined the agility and lightweight precision of a supermotard with the refined power characteristics of a charismatic L-Twin sportbike.
Ducati presented the prototype Hypermotard at Milan and was rewarded with a 'Best of Show' award. The innovative Hypermotard spawned a new 'cross-over' category that had reinvented pure riding pleasure with a practical and versatile motorcycle that could be used every day.
